3D Bar Codes

I’m not sure of the different ways you could use these, but I could see having some fun with 3D barcodes.   I use the “Google Goggles” Android app to read and interpret the barcodes shown below.  I’m not sure how the codes work.  Do they store all the info that they spit back out, or do they just point to a web address that has a database of recorded info?

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